The future of retail, motor sports &
entertainment

Shopping malls, racing circuits, museums, event venues,
karting centres and much more!
icon-customer
Attract customers
Capture attention by offering an irresistible racing experience.
icon-dollar
New revenue streams
A fresh and profitable addition to your business.
icon-trending-up
Increase your benefits
Maximize the experience for customers.
icon-gamification
Gamification
Engage with your customers
decorative stripes
Events
decorative stripes
Next event
Shanghai International Circuit
19 - 21 APR

Formula 1 - Chinese Grand Prix 2024

Join Hura at the F1 China event for an unforgettable experience. We will have a replica of the Shanghai circuit. Experience exhilarating racing activities, awesome giveaways, and a chance for you to be featured on our social media! Don't miss out on this exciting opportunity to be a part of the action.

decorative stripes
Cases

Gallery museum mars hoverGallery museum mars hover
patterns-circle

How it works

We provide you with all the equipment and technology
to offer this unique and immersive experience to your audience.
abstract-shape-circle
UI screen
abstrack-shape-plus
decorative stripes
Game Application

Intuitive gamified software

Powers the heart of our experiences. Designed with innovation in mind, it brings a captivating experience to players. Its user-friendly interface and intuitive controls make it safe, accessible and enjoyable for gamers of all ages.

decorative stripes
Hura car

Advanced racing cars for any need

Integrated live cameras, motion sensors and advanced on-board calibration hardware provide an authentic driver experience. With the ability to integrate haptic feedback, it takes the experience to the next level. The connection to the car can be managed in a manner that suits you best. We natively support WiFi, 4G and 5G connections, but customised connection setup can be arranged on request

Image car hura
Cockpit image
decorative stripes
PRO Cockpit

Sit in a professional cockpit

The cockpit section of Hura introduces a professional racer's setup, complete with a steering wheel and pedals, delivering an unparalleled sensation of driving a real racing car.We help you set up the cockpit, tailoring it to your end users always considering their needs.

decorative stripes
Experiences

Customised experience environment

Regardless if you need to build a racetrack with focus on speed and excitement, a jungle to have your customers explore or even a piece of another planet, we help you with planning to seamlessly integrate the environment to your business.

3D map racetrack
patterns-circle
abstrack style
abstrack-shape-plus
abstract-shape-circle

Attract new customers
& increase your revenues

Schedule a 30-minute product demo with our team.
decorative stripes
Thank you for your message
We will reach you ASAP!
Oops! Something went wrong while submitting the form.

Frequently Asked Questions (FAQ)

Have a question? Check out our FAQ section to find the answers you need about our products and services.
1. What is Hura?
icon plus

Hura is a revolutionary video game that allows users to experience the thrill of remote reality racing in physical tracks with real miniature cars.Our cars are equipped with the most advanced 5G sensors and a camera that shows the game live. This advanced technology provides a safe and secure environment for users to race against each other. Users seated in a professional cockpit in front of a screen are able to play and drive mini cars placed in a physical track.Digital and physical environments converge in Hura, providing an experience like no other.

2. How does the Hura experience work? 
icon plus

The Hura experience is a fusion of technology and entertainment, designed to immerse the users in the thrill of racing like never before. It all begins with our advanced remote control cars, featuring integrated live cameras and 5G sensors. These innovations empower players to virtually pilot the car, feeling every turn and acceleration with precision.It's more than a game and it’s more than racing! The users will drive from a cockpit and a screen a real mini car – it's an innovative journey that merges cutting-edge technology with the joy of racing, ready to captivate the audience's senses in an unprecedented way.

3. Who can enjoy the Hura experience?
icon plus

Hura welcomes everyone, offering an inclusive, affordable, and safe adventure that brings joy across generations, from kids to adults.Hura is designed to be an accessible and exciting experience for all. From gamers to motorsport enthusiasts, friends or families looking for a unique bonding activity.. The game ensures that both beginners and experienced racers can immerse themselves in the excitement.The Professional Cockpit's intuitive controls and the accessibility of our racetracks ensure that everyone can participate and have a blast. Step into the world of Hura and discover a thrilling fusion of gaming, technology, and real-life racing that knows no boundaries.

4. How can the Hura experience benefit my business?
icon plus

Integrating the Hura experience can redefine your business, drawing diverse audiences, boosting engagement, increasing your profits and creating new revenues.

Stand out from competitors: innovative and unique immersive experience like no other. This revolutionary approach redefines the gaming and racing landscape, ensuring an unforgettable experience for players.

Attract more customers, increase your community: connect your brand with a larger community of racing enthusiasts, gamers and younger generations expanding customer base and fostering long-term customer loyalty. Hura is safe, accessible and for all!

Future of motorsports, entertainment and retail: Embrace the future of retail and entertainment by aligning your brand with Hura. Showcase your forward-thinking approach and commitment to younger audiences and cutting-edge technologies, positioning your brand as an industry leader.

Increase your profits and generate new revenue streams: Hura is a unique concept like no other.. Attract more customers and generate new ways of retention. Increasing your community you will have a long term engaged audience generating more profits and alternative revenue streams.

5. Can the Hura experience be customized for my brand?
icon plus

Absolutely. Tailoring the Hura experience to your brand's identity crafts a distinctive encounter that resonates deeply with your audience.

6.  Is the Hura video game safe for all ages?
icon plus

Indeed, safety and inclusiveness ensure a secure and enjoyable journey for people of every age group, prioritizing family-friendly enjoyment.Hura is for everyone, no previous experience is needed to play and enjoy

Partnering with Hura unlocks exciting collaborations. Let's talk and find the best solution for your business. We offer different forms of collaboration and we adapt to your business needs and industry. We collaborate with shopping malls, museums, kart racing centers, motorsports companies, hotels, esports, retail brands, etc. 

7. What support does Hura provide?
icon plus

Our dedicated team ensures a seamless integration of the Hura experience into your business, offering expert guidance and solutions at every turn.We are experts in technology, design and customer experience, our aim is to provide fruitful collaborations, bringing more profits for our clients and joyful moments to the audience.Curious for more insights? Reach out to explore the remarkable potential of Hura for your business.